Sound Group Inc. logo

Privacy Policy

Last Updated: March 20, 2024

Dear Visitors,

Thank you for visiting us!

We at Sound Group Inc. ("Sound Group" or “our” or “we”) are strongly committed to honouring and safeguarding your privacy.                                                             

This Privacy Notice describes our practices regarding the collection and use of your personal information when you access and browse our website, sign up for our email alerts or send us enquiries. Additionally, some of our subsidiaries and/or their products have adopted and published unique privacy notices customised for their respective operations or products. Please note that this Privacy Notice will be updated from time to time, and any changes will take effect immediately.


When you browse our website, sign up for our email alerts or contact us, we may, without limitation, collect the following categories of personal information from you.

  • Information collected automatically.
    • Device Information. When you visit the Website, our web servers automatically log Information about your device such as your Internet Protocol (IP) address, device identifiers, device type, device’s operating system, browser, language, settings, and configuration.
    • General imprecise location information.  When you visit the Website, we infer your general imprecise location information (state, and country) by using your internet protocol (IP) address.
    • Usage Information. We collect Information regarding your use of the Website, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, access times, and other details about your use of and actions on the Website.
  • Information you choose to provide when you choose to contact us, send us your feedback or query, or when you sign up for RSS alerts et cetera.
    • Identification Information including name, contact details etc.
    • Contents of feedback.
    • Any other types of personal information which you may provide when sending us your feedback or query.


Depending on the context, we collect and use your personal information:

  • for gathering and responding to your feedback or enquiries to assist you and/or improve our products and services;
  • to keep in contact with you;
  • to provide you with a service such as email alerts;
  • website improvements and research;
  • for maintenance of our website and security reasons; and/or
  • to fulfil any other reasonable purpose which may, in the ultimate discretion of Sound Group, be necessary, including any administrative or operational purposes.

We may aggregate or de-identify the personal information we collect. This personal information is aggregated or de-identified in such a way that it is no longer personal information.

We do not knowingly collect personal information and data from anyone under the age of majority.

If you are located in the EU or UK, please note that we rely on one or more of the following legal bases to process your personal information:

  • Consent.You have consented for us to send you email alerts, RSS alerts;
  • Contractual necessity. We need your Personal Information to provide you with the Website, for example to respond to your feedback or queries;
  • Compliance with a legal obligation. We have a legal obligation to use your Information, for example to comply with tax and accounting obligations; and/or
  • Legitimate interests. We and our authorised third parties (such as digital solutions or service providers) have a legitimate interest in using your Personal Information. In particular, we have a legitimate interest in using your Information for Website Improvements and Research. Including the safety, security, and performance of the Website.


DO NOT SELL. We do not sell your personal information. We also do not transfer, disclose or share your personal information with third parties, except where the information is necessarily transferred, disclosed and shared with our authorised third-party partner who must use and process your information solely for the same purposes of why we collect your personal information. We will use our best endeavours to ensure that such third parties protect your personal information.

For example, personal information collected may be shared with authorised third parties (such as digital solutions or service providers) in the following circumstances:

  • When Sound Group has received your consent to do so;
  • When third parties are engaged to perform any of the purposes listed in Section B above for and on behalf of Sound Group;
  • To comply with legal or regulatory requirements or obligations in accordance with applicable law; and/or
  • In cases of emergency where disclosure is required to safeguard the life or health of an individual.

Sound Group will use its best endeavours to ensure that such third parties protect your personal information.

California's "Shine the Light" law, Civil Code section 1798.83, does not apply to us because we do not disclose personal information to third parties for the third parties' direct marketing purposes.


Upon your written request and successful verification of your identity, we will provide you with a copy of your personal information in an electronic format.

You have the right to obtain a transferable version of your personal information or ask for it to be transferred to another provider (where applicable and where technically feasible).

You may withdraw the consent that you provide for the collection, use and/or disclosure of your personal information by contacting Sound Group directly at at any time. You also have the right to rectify or delete your personal information. 

Upon receipt of your written request to withdraw your consent, Sound Group may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for Sound Group to notify you of the consequences regarding the same. In general, we shall seek to process your request within thirty (30) calendar days of receiving it.

Depending on the nature and scope of your request, Sound Group may not be in a position to continue providing our services to or maintain our relationship with you. We will notify you before completing the processing of your request. Should you decide to cancel your withdrawal of consent, please inform Sound Group in the manner described above.

You may withdraw your consent to Sound Group using or disclosing your personal information, but withdrawing does not affect our rights where (1) such use or disclosure is required by law, (2) the personal information in question was collected from publicly available sources or (3) such use or disclosure is necessary in an emergency where the life or health of a person is at risk.


We will store your personal information only for the time period necessary to fulfil the purposes for which such personal information was collected, or as required or permitted by applicable laws. Once we determine that the retention of your personal information is no longer necessary for those purposes, or that retention is no longer necessary for any legal or business purpose, we will cease to retain your personal information, or anonymise the personal information so that it can no longer be used to identify any particular individual.


Sound Group will not transfer your personal information to a country or territory outside the place that you reside, except when it is necessary.

When you access and browse our website, sign up for our email alerts or send us enquiries, you understand and consent to the transfer of your personal information outside of the place that you reside when it is necessary to fulfil the purposes as specified in this Privacy Notice or to provide the said services to you.

If your personal information is transferred out of the place that you reside, Sound Group will take appropriate steps to ensure that the recipients are bound by legally enforceable obligations (such as under the laws, via contracts or any other legally binding instrument), so that your personal information continues to receive a standard of protection that is at least comparable to that provided under the applicable privacy laws.


Sound Group has implemented technical, physical, contractual, and organizational safeguards with a view to protecting the security of personal information from loss, damage, or unauthorized use, disclosure, alteration, deletion or access, having regard to the nature of the information, and the risks to which they are exposed by virtue of human action or the physical or natural environment.


If required by any government authority for any legal purposes such as the enforcement of any laws or to prevent the breaching of any laws, we shall release your personal information to the extent as is legally required.


If you have any request regarding your personal information, or you would like to contact us for any reason regarding our privacy notice or practices, please contact us via email at

Please note that we may charge a reasonable fee for processing complicated data requests.

Search Investor Relations